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Case Study: Is Lycos InSite Pro Paid Inclusion Worth It?

Last Update: Sunday, March 06, 2005.

In this article I will show you the results of my test with the Lycos InSite Pro paid inclusion site submission program.

I recently tested the Lycos InSite Pro paid inclusion system. InSite Pro offers guaranteed inclusion in the Lycos web index within 48 hours of submission, and full refresh of my web pages every 48 hours.

Lycos InSite Pro offers two packages:

* 1-250 Pages: $189.00/month

* 251-500 Pages: $279.00/month

I opted for the $279/month plan. I have about 500 pages of content across my network of sites and wanted all of them indexed in Lycos.

The Results

Lycos currently do not provide keyword, impression or click-through stats, although they do intend to offer them in the near future.

So I checked my traffic stats according to my WebTrendsLive reports. I was shocked to find that Lycos only sent 41 visitors in the first 2 weeks of indexing my site. During the same period, Google sent me thousands of visitors.

So I wrote to Lycos and asked if they could provide access to click through stats for my account. I wanted to double check, just in case my stats were wrong. They couldn't.

So I also asked what I could change in my pages to get more traffic.

Here's their helpful reply:

Every entry in the Lycos index is created by automated software called a "spider." When a Web page is submitted to Lycos, the spider examines the full text of the page and determines relevant keywords based on its composition.

The spider will pay close attention to the components of the URL, the TITLE tag, headings and subheadings, frequency of word use, location of words on the Web page, and the distance between words.

If your Web page contains frames, our spider will be able to index the text in the <NOFRAMES> section only. We cannot examine the pages within your frame.

Once our software has extracted this information, an abstract is created and stored in the Lycos index. Our search software ranks the search results by considering a combination of the factors listed above. Web pages with fewer than 100 words of text are less likely to be found in a Lycos search.

Read that again in case you missed anything.

Note that the Lycos spider pays close attention to the URL. So if you ever wondered if search engines took into account keywords in URLs, you now know the truth.

Another important point is that your pages should contain 100 words or more, otherwise it's unlikely to be found in Lycos.

For some unknown reason Lycos doesn't like my web pages.

There's nothing new in their reply that suggests I have not optimized my web pages in the correct manner to achieve top rankings in Lycos.

Thankfully, Google does like my pages, so I don't intend to change my pages just to cater to the Lycos ranking algorithm.

In case you're wondering, I have canceled my Lycos InSite Pro subscription. But that shouldn't come as a surprise. ;o)

Your Internet Marketing - What It Could Be Missing

By Dermot Hogan

Article Word Count: 341 [View Summary] Comments (0)

How would like to have an email list of thousands of people who are looking to buy products related to your website. Do you think could make money with that list? Of course you could.

We’ll unless you’re using ebay to market your business you are missing out on this.

Now I know this isn’t exactly a new idea, but many people think they can’t market with ebay because they don’t have products that sell well on ebay.

So here is a simple solution that ANYONE can use to build there business with ebay.

Just follow these simple steps and you’ll soon be getting a constant stream of subscribers from ebay.

1. Create a free offer that’s related to your product or website. An ebook, a free course, a free gift etc.

2. Set up your “about me” page on ebay advertising your free offer and add your autoresponder form.

3. Find a product drop shipper who offers a product related to your website

This is easy enough. There are tons of dropshippers available online. Try netdropshipper.com for example.

4. Create an auction selling one of the related products from your drop shipper.

5. At the top of your auction mention your free offer with a link to your “about me” page.

To get the most out of this promotion method you need to tweak your auction headline to get the most possible visitors. You can use ebay’s different listing features to make your auction even more attractive to shoppers.

Once you’ve got this method down you can create multiple auctions like this bringing you even more subscribers.

Here’s a quick example of how you could use this:

I own a website that sells a book on how to become a professional DJ.

I have a free newsletter offering advice and I create a free report called “10 Tips To Becoming The Hottest DJ in You Town”

I set up my “about me” page to give away the free report.

I list an auction for some new DJ equipment from netdropshipper.com and advertise my free report on top.

Within a few days the subscribers start rolling in.

Soon after come the profits. It’s that simple.

New, Unorthodox, Sometimes Even Strange Ways To Grow Your Internet Business. Subcribe to The Twisted Marketing Report today: http://www.twistedmarketing.com

Article Source: http://EzineArticles.com/