Link Monkeys Privacy Policy The Link Monkeys Web Site (the "Site") is an online information service provided by Link Monkeys ("Link Monkeys "), subject to your compliance with the terms and conditions set forth below. PLEASE READ THIS DOCUMENT CAREFULLY BEFORE ACCESSING OR USING THE SITE. BY ACCESSING OR USING THE SITE, YOU AGREE TO BE BOUND BY THE TERMS AND CONDITIONS SET FORTH BELOW. IF YOU DO NOT WISH TO BE BOUND BY THESE TERMS AND CONDITIONS, YOU MAY NOT ACCESS OR USE THE SITE. Link Monkeys MAY MODIFY THIS AGREEMENT AT ANY TIME, AND SUCH MODIFICATIONS SHALL BE EFFECTIVE IMMEDIATELY UPON POSTING OF THE MODIFIED AGREEMENT ON THE SITE. YOU AGREE TO REVIEW THE AGREEMENT PERIODICALLY TO BE AWARE OF SUCH MODIFICATIONS AND YOUR CONTINUED ACCESS OR USE OF THE SITE SHALL BE DEEMED YOUR CONCLUSIVE ACCEPTANCE OF THE MODIFIED AGREEMENT. 1. Copyright, Licenses and Idea Submissions. The entire contents of the Site are protected by international copyright and trademark laws. 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Buy and Sell your text link ad space for FREE. Why pay a company a percentage of your income every month when you can sell it here for FREE? Text link marketing is here to stay and we are proud to offer this service for no charge to you. What is the catch? Read on... Seven Illegal Search Engine Optimization Techniques Last Update: Sunday, March 06, 2005. In this article I discuss seven illegal, or almost illegal, search engine optimization and related techniques. 1. Trademarked Keywords In Domain Names If you're thinking of registering a domain name that includes a trademarked keyword, think again. Using someone else's trademark to attract customers is illegal. It violates federal trademark law, which prohibits the use of someone else's trademark, if it causes a "likelihood of confusion" among consumers. Take Yahoo for example. They objected to 37 registered domains, including AtlantaYahoo.com, DCYahoo.com, Jahu.com and Yhu.com. Read the full story. 2. Trademarked Keywords In META Tags It's not necessarily illegal to use trademarked keywords in your META tags. But you could get sued, and people have. It all depends on why and how you are using the trademarked keywords. If you used the keywords in what is deemed a deceptive manner, then you're likely to lose your case. However, there has been one instance of a defendant who proved to the judge that she had a legitimate reason to use the trademarked keyword. Read the full story. Here's a short story to illustrate the seriousness of using trademarked keywords in META tags. I had a client who included the trademarked brand name of a competing product in one of his web pages. One day, he received a letter from the lawyer acting on behalf of the trademark owner in question. The letter stated: "Use of [trademarked term] constitutes federal false advertising, trademark infringements, state unfair competition and is deliberately designed to trade on [trademarked term] reputation and goodwill. Placing the term, [trademarked term], in the keywords and META tags of your site inappropriately and unlawfully draws Internet users to your site." They threatened to sue, unless my client removed the trademarked terms from the META tags. Naturally, we obliged! ;o) What was surprising was that we could use the trademarked terms in the visible page body. So we kept the trademarked keywords in the page body. 3. Pagejacking Pagejacking is copying someone else's web page and submitting it to the search engines as your own, in hopes of getting high rankings. Quite often pagejacking also involves page cloaking. Pagejacking is no more than stealing copyrighted content. It beats me why people would be so dumb as to try this technique. Don't try it. You will be caught sooner or later. 4. Deep Linking Deep linking is the practice of providing a link directly to specific content on a web site's sub-page, instead of linking to its home page. On July 5, 2002, the Bailiff's Court of Cagen ruled in favor of the Danish Newspaper Publishers Association, which claimed that Danish company Newsbooster violated copyright laws by "deep linking" to newspaper articles on some Danish newspapers' web sites. The argument is that in bypassing the newspapers' home pages, Newsbooster links deprive them of advertising revenue. Further, they asserted that Newsbooster is in direct competition with newspapers. Read the full story. 7. Deep Linking Without Permission If a site you are linking to has stated that linking is prohibited, or requires permission first, then don't link to them. If you do, you're asking for trouble. 6. Trademarked Keyword Advertising Thinking of bidding for competing trademarked keywords in search engines? Think again! In January 1999, Estee Lauder sued iBeauty and Excite@Home, saying its trademarks were violated when iBeauty's ads were presented during searches for Estee Lauder trademarked keywords. When a person searched Excite@Home's search engine for "Clinique," they were presented with a banner ad for iBeauty. In addition, the search returned a list of related web sites, including iBeauty.com. In August, 2000, iBeauty decided to voluntarily remove the trademarked keywords from its list. Read the full story. 7. Deep Linking Within A Frame If you link to another site's content by displaying it within a FRAME on your site, and your ad in another FRAME, you're walking on thin ice. What you're basically doing is "stealing" other people's content to generate advertising revenue. I would recommend staying clear of this practice. Conclusion Take care with the marketing techniques you use. If you think a technique can be construed as illegal, search the internet for possible legal cases on the technique. If you can't find any, then it's a good chance that the technique in question is worth pursuing. You may also like to read my article, "Ten Controversial Search Engine Optimization Techniques." In this article I discuss ten controversial search engine optimization techniques that should be used with caution, or even avoided altogether.  About The Author: Michael Wong is an internationally recognized internet marketing expert, and the author of a leading SEO book, numerous marketing articles, and reviews of marketing software and ecommerce software. Publishing Rights: You may republish this article in your web site, newsletter, or ebook, on the condition that you agree to leave the article, author's signature and photograph, and all links completely intact. Full instructions on how to copy and upload my photo to your server.
 
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